Consumer Perception Supply Chain Transparency

In the fashion sustainability research project, the focus was on unraveling the intricate dynamics between consumer perception and supply chain transparency within the industry. Through a thorough analysis, the goal was to comprehend how consumers prioritize sustainability in their fashion choices and to explore the various factors influencing these decisions. This research contributes to the ongoing discourse surrounding environmentally and socially responsible practices in the fashion sector, essential for the development of strategies aligning with ever-changing consumer values.