Golf Wang Pop-Up Shop - Merchandising

This is a group project that proposes an exciting Golf Wang retail pop-up shop at Bonnaroo Festival, aiming to deliver a dynamic and immersive shopping experience. To achieve this vision, the team plans to strategically position live mannequins, which will also serve as shop workers, throughout the space, creating an interactive and engaging atmosphere for festival-goers. The incorporation of creative props such as skateboards and flower-shaped tables will not only add visual appeal but also contribute to the overall unique and vibrant ambiance. The layout design includes well-organized clothing racks, fixtures, free-standing racks, and wall shelves to ensure an efficient and attractive display of merchandise. The conceptualization of the entire pop-up shop as a container allows for a readily mobile shop that aligns with festival's dynamics and diverse atmospheres.