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Marissa Wilson Rebranding Pitch
Date
Fall 2022
Project type
Branding and Licensing
Location
New York
Marissa Wilson rebranding pitch focus is on revitalizing her brand identity to better align with her unique story . Drawing inspiration from her first-generation Guyanese-American background we aim to infuse authenticity into every aspect of the brand. Through an in-depth analysis of her customer base, understanding the competitive landscape, and identifying key differentiators, we intend to redefine Marissa Wilson's brand positioning. Our strategies encompass both immediate, easy-to-implement solutions and long-term goals, ensuring a comprehensive and sustainable transformation across wholesale, e-commerce, and the emerging Web3 space. The goal is to not only elevate brand awareness but also strengthen Marissa Wilson's market presence by creating a narrative that authentically reflects her heritage and resonates with a wider audience.









































